Two audiences, no confusion
A client sees a booking-first studio path, while followers get a separate creator destination. Each audience can move forward without competing calls to action.
Beauty studio · creator brand · Bromley
A clearer path to your next set.
A dual-brand experience that helps people find the right treatment, see the work up close and arrive at booking with more confidence.
nails-by-albyy.wispy-tooth-7c88.workers.dev
Surface
Public marketing site
Brands
Nails by Albyy + Nail It Easy
Location
Bromley, London
Status
Delivered site + demo workspace
The brief
Give a client confidence before they book, while giving followers a useful place to explore.
The brief was not simply to make the studio look polished. It was to help someone understand what to book, see the quality of the work and know what happens next, while keeping Nail It Easy expressive and separate.
A decision should feel easy
Exact service options, clear pricing and visual examples reduce the uncertainty that usually turns a simple appointment into a message exchange.
Let the work do the persuading
The interface stays restrained in ink, ivory and champagne so the nail photography can show finish, detail and seasonal colour before someone commits.
Less admin, more attention in the appointment
The owner workspace brings the content, booking and availability work into one place. It is demo-only here, but shaped for a future live version.
Marketplace context
Use marketplaces for discovery. Keep the clients you bring yourself.
Treatwell can put a studio in front of new people. But when a lead comes from Instagram, an advert or a personal recommendation, sending that person straight to a marketplace can mean losing the relationship to a competitor — and paying marketplace commission on a lead the studio already found. The owned site gives that traffic a direct, branded route to book.
Marketplace discovery
A useful channel for reaching people who are actively searching, comparing studios and booking for the first time.
Owned conversion
A direct route for social, advertising and repeat traffic — with the studio story, gallery, reviews and booking context in one place, while the client relationship and data stay with the studio.
A better relationship
The planned first-party flow can support confirmations, reminders, deposits, rescheduling and attendance workflows, while keeping the client relationship with the studio.
The commercial reason to own the route. Treatwell charges 35% commission on new-client and first-time bookings, plus a 2.5% processing fee. The first-party flow is designed around a 1.5% Stripe rate instead.
The experience
Everyone gets a clearer next step.
The site meets people where they are: ready to book, looking for inspiration or following the creator work.
01
Ready to book
Book a treatment with enough context to choose well.
02
Looking for a look
Find an example set, filter the gallery and take the closest route to booking.
03
Following the creator
Learn, browse, save product favourites or enquire about working together.
How it helps people
The value is in what feels easier.
Make the right choice without guessing
A client can compare the treatment they actually want, see what is included and understand the price before opening the booking flow.
- Find the nearest treatment in seconds
- See removal, colour and art as clear choices rather than surprises
- Move straight from a reference to a booking path
- Get help if the service name is unfamiliar
nails-by-albyy.wispy-tooth-7c88.workers.dev/nails-by-albyy/services
Visual proof
A first impression that answers real questions.
nails-by-albyy.wispy-tooth-7c88.workers.dev/nails-by-albyy/gallery
See the finish before you commit.
Large, filterable images help someone find a look they like, understand the level of detail and move directly toward a similar appointment.
- Find studio work or nail-set inspiration
- Open a reference without losing the booking route
- See enough detail to talk about the result confidently
Sensitive flows
The booking path removes hesitation.
The guided route turns a vague “I want something like this” into a clearer appointment choice. In this case-study build it remains a demo, so no client is led to believe a live appointment has been created.
Demo flow · no live customer data
A smoother experience behind the scenes
When the owner has less admin, clients get more attention.
The owner workspace brings content, bookings, availability, reviews, gallery updates and Nail It Easy planning into one place. That means a future live version can keep public information current and appointments organised, without asking the owner to work across disconnected tools.
This case-study version is demo-only. The records shown here are fabricated examples; no production customer data was captured.
nails-by-albyy.wispy-tooth-7c88.workers.dev/admin · Demo mode
Why it feels like this
A visual system that lets the work sell itself.
The interface stays calm and precise so the photography, finishes and references remain the focus. Nail It Easy keeps the same underlying clarity, but makes more room for tutorials, products and creator work.
Bodoni Moda
Display titles and editorial statements
Manrope
Navigation, forms, labels and data
Ink / ivory / champagne
Restrained UI palette; photography carries colour
Rules and split layouts
A quiet structure for a tactile studio feel
Built for the next stage
A website that can keep earning its place.
Clear information
Services, prices, gallery, reviews and FAQs can be kept together, so clients are not piecing the offer together from separate messages.
A better appointment conversation
The booking journey captures the result someone wants and optional inspiration, giving the owner a clearer starting point for the appointment.
Content the owner can control
The admin workspace is shaped around the things that change: images, services, reviews, availability and creator content.
Ready when the business is ready
The demo includes prepared connection points for authentication, saved content, media, email marketing and approved Treatwell integration.
Trust is part of the experience.
What this study does not claim.
There are no conversion, traffic, revenue, subscriber or review figures here because none are owner-confirmed in the proof ledger.
The admin values are illustrative and the live integrations are not being presented as active. That keeps the case study as honest as the product experience it describes.
Give your customers a clearer next step.
The best studio websites make the work feel considered before the appointment begins. This build shows how that clarity can support the client, the owner and the brand at the same time.