Guides
Web design, explained without the jargon
What a website should cost, why some sites quietly lose customers, and how to turn visitors into enquiries — practical guides to help you make a confident decision before you spend anything.
How much does a website cost in the UK?
What drives website cost in the UK, and how the three Social Spark build routes — Website Starter from £1,500, Website Plus from £3,000, and Bespoke scoped after review — map to real business needs.
Read itHow much does a restaurant website cost?
The cost of a restaurant website depends on what it needs to do — from a menus-and-bookings Starter build from £1,500 to a deposit-capture and event-enquiry Website Plus from £3,000, through to bespoke builds scoped after review.
Read itWebsite maintenance explained (and what it costs)
Website maintenance covers more than people expect — hosting, monitoring, security, updates and form checks are ongoing. Social Spark care plans run from £49 per month, with lead handling and automation available from £149 per month.
Read itDo I need a website for my business?
For most UK small businesses, yes — a Google Business Profile handles discovery but a website handles persuasion. Here is how to think through whether the moment is right and which route fits.
Read it7 signs your website is quietly losing you customers
Seven common website problems that drive potential customers away — and what a conversion-first rebuild does differently for each.
Read itHow to get more enquiries from your website
A practical conversion diagnostic — the specific changes that turn a website that gets traffic into one that generates a steady stream of enquiries.
Read itWebsite redesign or rebuild: which do you actually need?
How to diagnose whether your website needs a cosmetic refresh or a structural rebuild — the questions to ask, the signals to look for, and the cost difference between the two.
Read itWebsite vs landing page: which do you actually need?
When a focused landing page is the smarter choice, when a full site is essential, and how to tell which situation you are actually in.
Read itBespoke website vs template: which is right for you?
The real trade-offs between template platforms and custom-designed websites — speed, cost, control and when each genuinely makes sense.
Read itWhat makes a good restaurant website?
The specific elements that turn a restaurant website from a brochure into a booking machine — and the common mistakes that cost tables.
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