How much does a website cost in the UK?

What actually drives the price of a website?

The price depends on what the website needs to do — that is the honest framing, not a dodge. Specifically, costs shift based on: the number of pages and how structurally complex they are; whether copy and images exist or need creating; whether the site needs booking, payment or quote logic; which integrations are required (CRM, booking platforms, inventory feeds); how much existing content needs migrating; and whether any custom tools, calculators or AI-assisted features are part of the brief.

A site that explains a service and captures enquiries is a different project from one that takes deposits, routes leads by postcode and sends automated follow-ups. The scope is different; the price reflects that.

The Social Spark build routes

**Local Business Website — from £395 setup, then £49 per month.** For roofers, electricians, plumbers, landscapers, cleaners and similar local service businesses. You go live on a system we have already built for your trade, branded to your business: website, enquiry and quote forms, plus customer, job and staff tracking. It is dramatically cheaper than a bespoke build for one reason — we are not building it again. Everything below this line is for businesses that need something built specifically for them.

**Website Starter — from £2,500.** Not a brochure site. You get a full marketing website designed from scratch, plus the system behind it: a staff admin portal, multi-staff accounts and permissions, customer and job tracking, and a CMS your team runs themselves. This is the route for consultants, professional services, clinics and businesses in sectors we do not have a ready-made system for — and for anyone who wants to own the whole thing outright with no ongoing commitment. Managed from £49 per month on a care plan.

**Website Plus — from £4,500.** The step up is not "more pages". It is that the website stops being self-contained: your customers get their own logins through a client portal, and money and data start moving between your site and systems you already depend on — payment providers, EPOS tills, booking platforms, your CRM. That carries real consequences when it breaks, so it needs proper integration testing and support behind it. Managed from £99 per month.

**Bespoke Website System — scoped after review.** Custom architecture, e-commerce, memberships and portals, dashboards, API integrations and AI-assisted web tools. The price is scoped after a structured review because the scope varies significantly; there is no honest blanket figure. If your brief sounds like this tier, the first step is a conversation.

Ongoing care — what it costs to keep a site running well

A website is not a one-off purchase. Hosting, monitoring, security updates, small copy changes and form checks are ongoing tasks that most business owners do not want to manage themselves. Social Spark's care plans cover this from £49 per month.

If you also want enquiries captured, organised and followed up automatically, the Website Care + Lead Handling plan starts from £149 per month. That tier connects to ViralDesk — our CRM and automation platform — so missed enquiries, follow-up sequences and lead tracking happen without manual intervention.

For businesses that want the full CRM and automation stack (pipelines, AI agent, SMS and email follow-up, reporting), the Full ViralDesk Growth System is scoped separately.

What you get for your money at each tier

At the Starter level (from £2,500), you get a professionally designed, mobile-first marketing site — and, behind it, the admin system your team actually works in day to day: staff logins with roles and permissions, customer and job records, and content, pricing and reviews your team edits without calling a developer. Copy and image guidance is included; full copywriting is available as an add-on.

At the Plus level (from £4,500), the website stops being something only your staff log into. Customers get their own portal to see quotes, jobs, bookings or invoices, and the site connects to the systems that hold your money and your data — payment providers, EPOS tills, booking platforms, your CRM. Integration is where the real work sits at this tier, and where the risk does too.

At the Bespoke level, the scope is built around a specific problem — e-commerce, a membership platform, multi-location operations, an AI-assisted intake tool. These are assessed individually.

Should you see a direction before you commit?

Yes — and that is exactly what the live preview is for. Answer a short brief about your business, your customers and what the site needs to do, and it generates custom website concepts in minutes. It is a starting point to explore a direction confidently before paying anything — not a template, not a placeholder.

From there, the pricing calculator shows you which route fits your scope and what the ongoing care looks like. Nothing is hidden behind a call.

The honest summary

The first question is not how much, it is whether your website needs building from scratch at all. If you are a local tradesperson or service business with a straightforward enquiry path, it almost certainly does not — the Local Business Website (from £395 setup plus £49 per month) gives you more than a bespoke brochure site would, for a fraction of the upfront cost, because the system already exists.

If you need something built specifically around your business, Website Starter (from £2,500) covers a custom site you own outright. If it has to connect to systems you already run, Website Plus (from £4,500) is the correct scope.

None of these is a compromised version of another — they are different tools for different jobs. The pricing is public, the scope is published, and the live preview lets you see a direction before any money changes hands.