Illustrative concept, not a client result
Beauty & cosmetics brands
What if trying the product was as shareable as wearing it?
A playful beauty storefront that uses the phone camera to preview products, creates personalised looks and turns every try-on into branded content customers actually want to share.
Try the beauty experience
The commercial situation
Beauty products are visual, expressive and highly social, but most ecommerce journeys reduce them to static swatches. A brand-owned camera experience can remove shade uncertainty while giving customers a reason to create and distribute the campaign themselves.
The defining moment
The camera becomes the counter, the shade finder and the campaign studio.
Customers test shades live, build a complete look and export a polished branded result to social. Shared looks link friends back to the exact products, turning play into measurable discovery.
Live look studio
Cherry disco
Lip tint + soft blush + lilac liner
A friend shops your look, you both earn Punch Points.
Illustrative interface with fictional names and records, created to demonstrate the proposed workflow.
A likely customer journey
From first search to repeat customer.
Play
The camera opens instantly and places selected shades on lips, cheeks or eyes.
Build
Products combine into named looks with guided pairings and confidence cues.
Share
The customer exports a branded look card, short clip or challenge entry.
Shop
Friends land on the exact look, recreate it and reward the original creator.
One website. Two sides of the system.
The customer gets a simple journey. Your team gets the structure that makes it simple.
What customers see
- Live camera product try-on
- Complete-look builder
- Shade matching and comparison
- Branded social exports and challenges
- Shoppable shared looks
What your team gets
- Product and shade mapping
- Look and campaign builder
- Share and referral attribution
- Community moderation
- Trend and product-interest reporting
Next possibility
What if your website could qualify the job before your phone rings?
Your business will be different
Let’s map what your website should actually do.
Tell us how customers find you, where enquiries get stuck and what your team handles manually. We’ll turn that into a website direction you can see.
Map my website system